Meteorologist Jean Byrne Partners with TK Maxx to Deliver the Ultimate Christmas Surprise

Dreaming of a white Christmas? Dream no more, because this year an exclusive group of very lucky shoppers are set to receive the gift of real snow at their homes – yes, actual snow – courtesy of TK Maxx, the store of big gifts at small prices.

With the last White Christmas recorded in Ireland in 2010, there are thousands of children all over Ireland who have never seen snow at Christmas; but this is set to change. The labels-for-less retailer is offering customers the ‘biggest gift’ at the ‘smallest possible price’ – an actual ‘White Christmas’ for absolutely nothing.

A limited number of bespoke, two-foot-long ‘White Christmas’ snow globes will be hidden on the shelves in select TK Maxx stores nationwide over the coming Christmas weeks. The lucky shoppers who find one will be treated to an extra special delivery of actual snow to their own homes.

Speaking on the campaign, Ireland’s favourite meteorologist Jean Byrne, was on hand to deliver the good news to families all over the country. “It’s been seven years since Ireland has had a White Christmas and there are thousands of young children around the country who have never seen snow during the festive season in Ireland. At the moment, the odds of the weather delivering snow this December are very low, so it’s great to see TK Maxx bring the best Christmas present of all to lucky customers around the country.”

Those who are fortunate enough to bag a snow globe can choose to treat themselves or gift the snowfall frenzy to friends and family, via a team of TK Maxx Snow Experts, who will transform their home, or another location of their choosing, into a veritable winter wonderland with real snow – just perfect for snowball fights, snowmen and a suitably jolly Christmas experience.

The exclusive snow globes will be hidden in stores across the country from Saturday 18th November. Visitors to tkmaxx.ie can also take part, by shaking their phones or using their cursors to shake a virtual snow globe which will give online gifting inspiration, TK Maxx gift cards, and maybe even a ‘White Christmas’.

Deborah Dolce, Group Brand & Marketing Director, at TK Maxx said: “Our aim was to do something much more exciting than just the traditional Christmas TV ad. We wanted to create a real, magical experience for our shoppers, one that’s great fun and in which everyone has a chance to participate. A snowy version of a golden ticket! We know that lots of people dream of a White Christmas and it’s a special and very fun way to bring friends and family together. Obviously we are celebrating our big gifts at small prices on a ridiculous scale with this once-in-a lifetime gift.”

The TK Maxx White Christmas extravaganza launches in-store and online on Saturday 18th November 2017, with the White Christmas TV ad premiering in Ireland on Friday 17th in a 40” spot, voiced by the inimitable Bill Nighy. In typically irreverent yet cinematic style, we see a ‘White Christmas’ come to life as a grandfather gifts his lucky granddaughter the ‘White Christmas’ snow globe. Check out the TV ad here